Creative branding and identity by the Chop Shop SG, The Chop shop singapore, for a Luxury residential interior branding project, shown in a warm and inviting minimal home space.

Whiteboard Interior Design

Space is Personal

Singapore’s Interior Design giant returns from a hiatus.

Objective:
Rebrand to re-enter the market.

Dismantle:
Discard the datedness. Retain the vision.

Assemble:
Personal touch, credibility, accountability and everything in between, Whiteboard leaves its indelible mark— its signature.

Evolve

for modern times

Re-enter

The market

Take back

Market share

Creative branding and identity by the Chop Shop SG, The chop shop singapore, for a Luxury residential interior branding project, shown in a warm and inviting minimal home space.
Creative branding and identity by the Chop Shop SG, The chop shop singapore, for a Luxury residential interior branding project, shown in a warm and inviting minimal home space.
Creative branding and identity by the Chop Shop sg, the chop shop singapore, for a Luxury residential interior branding project, shown are branding elements.
Creative branding and identity by the Chop Shop sg, the chop shop singapore, for a Luxury residential interior branding project, shown is a branding element.
Creative branding and identity by the Chop Shop sg, the chop shop singapore, for a Luxury residential interior branding project, shown is a branding element.
Creative branding and identity by the Chop Shop sg, the chop shop singapore, for a Luxury residential interior branding project, shown is an image of a logo boilerplate.

More work

Product innovation, packaging, and design

Campaign strategy, end-to-end management, brand strategy