Cream Cheese
Your Main Squeeze
Hors d'oeuvre Haute Kit for those I-love-hosting-but-this-is-too-sudden-and-I-don’t-know-what-to-serve moments
A product design innovation that blends culinary elegance with everyday convenience tailored to the Canadian audience for one of the biggest FMCG brands.
Topping canapés, layering desserts, or adding a flourish to morning toast, the Hors d'oeuvre Haute Kit is an indispensable culinary tool, which empowers consumers to elevate presentation as much as taste.
Objective:
Get millennials to consume more cream cheese more often.
Dismantle:
Who said it’s only good for breakfast and quick snacks.
Assemble:
Create the quintessential tool that fits Canadians’ favourite pastime—hosting.
Grow
Market share
Create
Cultural relevance
Change
Behaviour
More work
Campaign strategy, end-to-end management, brand strategy
Brand building, brand strategy, go-to-market