TADA

Never Be Squeezed Again

One startup’s war against the ride hailing giants of Southeast Asia

Riders’ fares have doubled what they once were. Drivers earnings decline because of constant commission and policy adjustments. The green giants see consumers as powerless cogs in the system. But they forget, the cogs can stop spinning.

Objective:
Increase TADA’s market share.

Dismantle:
Harness consumers’ frustration.
Amplify green = greed. Double down on 0%
commission.

Assemble:
A rallying call for Singaporeans to use
TADA as the platform to stand up against
corporate unfairness.

Empower

Riders and drivers

Amplify

Brand Awareness

Reframe

Public narrative

The Chop Shop SG, The Chop Shop Singapore, creative agency campaign for TADA titled “Never Be Squeezed Again,” rallying Singapore riders and drivers against ride-hailing commission increases.
The Chop Shop SG, The chop shop singapore, creative agency campaign for TADA titled “Never Be Squeezed Again,” rallying Singapore riders and drivers against ride-hailing commission increases.
The Chop Shop SG, The chop shop singapore, creative agency campaign for TADA titled “Never Be Squeezed Again,” rallying Singapore riders and drivers against ride-hailing commission increases.

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